For Immediate Release:

Contact:              
Ian Smith at info@sobemensshow.com 
or
Kenzie Perry at kenzie@ekzyst.com

March 28,2009

2009 South Beach Men’s Show Promotes Head-To-Toe Fashion Wardrobe for the Sophisticated, Stylish Man

SoBe Men’s Show Marries High Fashion and Style with America’s Riviera
 
South Beach, Fla – Building a stylish fashion wardrobe for the discerning modern man is the basis of the 2009 SoBe Men’s Show, scheduled for Saturday, July 18 at the Royal Palm Resort Hotel on Collins Avenue, Miami Beach.  The show promises to present an exciting and eclectic mix of the some of the hottest and talented national and international men’s designers, showcasing some of their recent and upcoming collections.  SoBe Men’s also brings fresh new faces to the male modeling industry in South Beach, incorporating up-and-coming national and international male models into the show. The evening includes a celebrity-filled, red carpet arrival — South Beach style — networking opportunities for designers with industry buyers and insiders, and other national and international public relations opportunities and exposure.
 
“Men are really paying more and more attention to style and grooming and they’re ready for a show like this that brings quality, style and good taste together in one place,” said the show’s producer Ian Smith. “We’re so excited to be bringing this show to South Beach because South Beach is synonymous with style, sophistication and fashion.” 
 
Smith is working closely with Founder and Editor of Apollo Male Models Magazine, Apollo GT, to produce the show. The bi-annual magazine is also a media sponsor of the event.  The SoBe Men’s Show will feature head-to-toe men’s fashion, including men’s underwear and swimwear; casual wear, sportswear and loungewear; business, formal and evening attire; and urban looks.
 
One of this year’s feature designers is Mundo Unico, a Colombian-based men’s fashion design company that creates informal clothing, including bath and pool robes, trunks, shirts, boxers and shorts. Mundo Unico will be premiering its upcoming collection Mundo Natural at the SoBe Men’s Show, representing a preview of the first of three collections that Unico will launch throughout 2009.
 
“Mundo Natural is like nothing ever presented by Unico,” said Olga Lucia of Mundo Unico. “It is wild, adventurous and filled with adrenaline. These pieces were really inspired by the tropics, Amazon jungles and its wildlife and created by Unico designer Nicolas Echeverri,” she added.
 
“The collection is filled with seductive textures that stimulate the senses, exciting prints that captivate the eyes and new fashion proposals that we are sure will have everybody talking.  From waistband imitating reptile skins to prints of nature and the always exceptional construction and fabrics, people will just indulge in comfort. This collection also offers new and fun swimwear that is sure to put a splash in anybody’s summer, and we are thrilled to preview all of this at the SoBe Men’s Show in July.”
 
Other key media partners and sponsors of the show include Miami Living magazine, Express, 411 and Genre Magazine, the Effingo Group, a marketing and television production company and CCN News by Telemundo.  Plans are also in the works to have footage from the show distributed through Fashion TV and Fashion TV Men.
 
Designers participating in the show will receive the following:
·Access to and networking with clothing buyers;
·12 male models;
·Advance photo shoot on South Beach with internationally acclaimed photographer Apollo GT, using one of the designer’s looks;
·Advance media coverage of each designer with a “behind the scenes” theme by Effingo Studios;
·A 5-minute DVD video personalized for each designer featuring interviews and footage taken the day of the show;
·Red carpet arrival with local and fashion media;
·Additional media and public relations exposure through a 30-minute TV segment on CCN News by Telemundo, featuring the SoBe Men's Show;
·Guaranteed coverage in the August issue of Apollo Male Models Magazine;
·The opportunity to promote a video of the designer’s collection on the SoBe Men’s Show YouTube channel and on www.sobemensshow.com ;
·Additional media and public relations exposure through a five-minute video highlight reel of the show distributed to Fashion TV and Fashion Men TV (FMen);
·The opportunity to purchase one full-page ad in the August issue of Apollo Male Models Magazine at a reduced rate of $750 (down from standard rate of $1,600);
·Celebrity attendees;
·Fashion show production and choreography.
 
Additional opportunties are also available for companies featuring men's accessories, including placement in the show, advertising in the event program or vendor opportunities. Sponsorship opportunities are also available.
 
Show Details
2009 SoBe Men’s Show
Saturday, July 18 at 9p.m.
Royal Palm Resort Hotel at 1545 Collins Avenue, Miami Beach, FL 33139
Discounted hotels rooms are available at this oceanfront property if you request the Miami Beach Bruthaz group rate anytime from July 16-19, 2009. Call them at (786) 276-0100.
For more information, visit the show website at www.sobemensshow.com or for tickets, go to  www.wantickets.com (search for South Beach).