INside:

Cynthia Rowley launches Slim

The always fun Cynthia Rowley has been on a roll lately with her special projects - the two most recent musings have been her collaboration with Gagosian Art Gallery & surf brand Roxy. Her latest is a line of innerwear called "Slim", a name which puts a wry smile on the face of all those who know her personally. Obviously inspired by vintage 1950's silhouettes, think Marilyn Monroe or Jayne Mansfeild or Betty Paige & add to it some modern but feminine color-block styling & you've got the makings of a mini collection that is regrettably never going to be scene by anyone but you & your special someone. In the words of the designer, it's bodywear that combines elements of shapewear and lingerie. In the words of this observer, it's way too cool to be hidden beod

Here are the 6 looks in this first capsule collection coming for Fall 2010: