INstore:

Brahmin in Atlanta...

Until this past week you could not buy a Brahmin Handbag or view the collection in its entirety unless you shopped on the web; otherwise you would see samplings in Major stores like Macy's, but never the huge selection it deserved. But all that is changing!

This weekend marked the launch of the FIRST Brahmin brick and mortar location anywhere and the location was none other than Atlanta's Lenox Mall.

The store opening was well received by a number of excited and exuberant shoppers. Chock-full of laughter, fun and bubbly the event also gave away illustrious bags throughout the evening to some 8 lucky attendees.

This opening marks the beginning of Brahmin stores around the country; the next is slated for May 5th in Dallas, TX with an instore event on May 13th.

If you aren't too familiar with Brahmin it is time to read up...

Brahmin is a family-owned handbag company with design, operations, and manufacturing headquarters in Fairhaven, Massachusetts. Brahmin was the entrepreneurial dream of Joan and Bill Martin who started the company in 1982. The name Brahmin was used in Boston in the 1800s to describe a cultured person from an established upper-class family, and was chosen by the Martin family because they aspired to create a handbag to meet even the most discerning taste of a Brahmin. The Martin family members remain involved with the brand and are committed to designing and creating handbags that redefine timeless style. Brahmin is teamed with highly trained and skilled crafts people in partnership with anenergetic, knowledgeable sales staff across the country. Brahmin continues to produce classic, functional handbags that are of the highest quality for today’s women all over the world. 

With an understanding of fine craftsmanship, Brahmin is of the mindset that beauty is in the details- spending time on more difficult & consuming stitches that are more aesthetically pleasing and durable, thus adding to the longevity of the bag. The utility of a purse has always been important, but never in the days of my grandmother did she need so many pockets for such foreign & future-like accessories that today are near necessities. The interior of Brahmin bags come equipped with pockets for your blackberry, iPod, & digital camera – It’s not just about your red lipstick anymore…

The myriad of shades & perfect assortment of sizes, not to mention pocket pleasing prices are what make the Brahmin Bag the ideal accessory for today’s lady, regardless of her generation. This family owned company understands the meaning of modern without forsaking the tradition of its heritage.

READ THE FULL STORY FROM MAY 2009

-Meredith Garcia