Know where to be & when to show...

The Facts:

What:    

The Fashion List™ is a service that offers a dynamic interface between the fashion & beauty professional & the seemingly endless calendar of events within our industry.  However, it's more than a calendar — it's a tool to manage your time, schedule your day, mitigate conflicts, streamline interactions with event organizers & act as a resource for the latest inside news & reviews.

Who:   

Consumers & insiders alike will find the various areas of The Fashion List™ website useful — whether a paying subscriber visits to get advance notice of the list of scheduled events & additional content restricted to qualified industry professionals (press, publicists, & retail buyers) or a fashion fan visits to stay informed.  

• For the buyer:  
• To keep a competitive edge in today’s tough market- it is important to seek out the up & coming talents as a key point of differentiation
• Provide direct sales contacts for easy appointment making
• For the publicist:
• To gauge efforts against the competition
• Properly schedule events in the most lucrative time slots & convenient locations
• Post your clients’ events to garner the most exposure for the least expenditure (TFL = bang for buck)
• For the editor:
• A single point of interaction with event organizers to best utilize & schedule your time. 
• Provide direct press contacts for easy appointment making

Why:  

The fashion & beauty industries are built on the premise of event driven marketing.  To date, no other service provides such a comprehensive “one stop shop” approach to organize our industry & its many happenings. 

History: 

The Fashion List™ was founded in 2008 by CFDA menswear designer R.Scott French & Fashion Publicist Meredith Garcia.  Having worked in the trenches of New York fashion on countless events – the two were tired of dealing with the decades old broken scheduling mechanism that was in place.   Armed with technology, French & Garcia set out to bring the world of fashion scheduling to a new era of user controlled ease. 

TheList: 

This is the ONLY password restricted section of TFL - the meat & potatoes of the site…if you will.  Here, events are organized & searchable by genre, gender, category, date, venue, label & production / PR Company.  We also provide our members with gadgets that will make scheduling your day easy! 

• Tailor the list to YOUR specific needs & interests
• Print only what you choose whether it be a full list or a single event
• Single click RSVP ability
• Act as a research tool
• Map events & plan your route

A sample of the list:

A sample of an individual listing, when clicked:

 

Are you convinced? Click here to subscribe.

Still have questions? Call Meredith or Scott @ 646.216.2081